Okay, so you’ve just started a blog or a website, with very high hopes, you feel elevated. But there’s a problem. You are not getting any traffic. This can be very frustrating when you don’t know what to do or where you’re going wrong. Luckily, I will let you in on the secret of digital marketing.
Before we get into it, you have to understand what digital marketing is. Digital marketing, in the simplest terms, uses the internet, mobile devices, social media, search engines, and other channels to reach customers.
There are a few types of digital marketing out there. Some of which are;
- Search engine marketing (SEM)
- Search engine Optimisation (SEO)
- Content marketing
- Display advertising
- Mobile marketing
- Social media marketing
- Email marketing
- Affiliate marketing
- Pay Per Click Advertising
But, I’m going to focus on Search Engine Marketing (SEM).
Search Engine Marketing (SEM)
As the name implies, SEM is one of the many secrets of digital marketing. Simply put, SEM is the form of digital marketing that uses search engines like Google, Bing, and many others for advertising your content to the target audience.
So, you’ve gotten the basics down. But how does it work? SEM makes use of two things;
- Search Engine Optimization (SEO)
- Pay Per Click marketing (PPC marketing)
Search Engine Optimization (SEO)
SEO can be a potent tool when used right. When you search for something on Google or any other search engine, the first few posts or the first page of that search are deemed the most relevant to that search. This means that the search engines use the overall quality of your content to rank their relevance to certain keywords from searches.
The best part about SEO is that it is entirely free. All you need to do it ensure you have relevant content and have them ranked by the search engine. Once you fully understand SEO, you can’t just sit back and relax. That’s where the next step comes in.
Pay Per Click (PPC)
This is a secret of digital marketing that most may not know of. Unlike the more popular SEO, PPC is not free. Pay per click, as the name implies, makes use of search engines to advertise your content to the target audience. In case you didn’t know, search engines, deliver ads to people. This is really how they make their money.
You may have seen a PPC marketing ad sometime when randomly browsing. PPC marketing works with keywords to deliver relevant advertisements to people. So, if none clicks on the ad, you pay absolutely nothing. This is one of the best forms of digital marketing because you are only charged when someone clicks on your ad. It is so transparent that you can monitor the activity you get. Activities such as; how much every click cost, how many clicks you can get for a certain amount of money. You can even monitor how many people come to your page.
So, if you do not currently make use of SEM, it may be worthwhile to give it a chance if you are trying you boost traffic to your blog or website.
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