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What is Keyword Research?
One cannot possibly understand SEO without encountering the words: Keyword Research. For newcomers in the world of search engine optimization, this seems like a complex term. But in actuality, it really isn’t and can be explained in a simple way that is relatable and...
What is On-Page SEO?
At first, and many times even subsequently, a lot of people have questions about what on-page SEO really is. In this article, I am going to be as simple as one can be, explaining on-page SEO. What it really is, and how it works. SEO Before we dive into on-page SEO,...
What is Off-Page SEO?
Search engine optimization is a broad subject. Like a large tree, it has many branches, and one needs to understand these branches to really grasps what SEO is all about. There is a popular side of SEO, called off-page SEO, which can prove difficult to define and...
What is Backlink Strategy?
Another commonly encountered term in SEO is backlink strategy, a common way to optimize one's site for traffic. It is one of those terms that have you a bit confused at first. But it is nothing to worry about. It is quite simple to understand and simple to apply. You...
Technical SEO
Like with the many frequently asked questions about SEO, it is not difficult to answer a question about technical SEO, and the concept isn’t too difficult for one to wrap one’s head around. If one understands the basics of SEO, which I discussed in detail in this...
What is Crawling, Indexing, and Ranking
Crawling, indexing and ranking are amongst the many technical SEO terms you would come across as you continue to learn about SEO. At first glance, though, these terms make seem difficult to wrap your head around. But, don’t worry, they are not rocket science. With...
15 Ways to Make Your Guest Post Pitch Irresistible
What constitutes a good guest post pitch and makes it irresistible to editors? A good pitch gets you a positive response. In fact, your guest post pitch will, in most cases, be the only factor editors use to decide whether to give you a chance to write or your article...
Writing with Clarity: 10 Tips for Simplifying Your Message
Like speaking, writing is a form of communication. When we write, we do so in a bid to relay an idea, no matter the form of writing we might choose. Stories relay ideas. Essays do. Poetry, too, speaks volumes. Writing is considered good when the message is written...
13 Ways to Optimize Your Google Ads Campaign
Ads have their advantages — turn them on and they start working, but driving qualified traffic isn’t as easy since you also have to worry about optimizing your ads and keeping them in top form. Learn how to increase conversions and optimize Google ads campaign for...
10 Best SEO Optimization Ideas For 2022
Your website may already be gold in its impure form, but it is still gold and has the potential to yield you a fortune when you refine it. In this article, whether you are an expert in managing websites or just another person who is beginning to understand SEO, I am...
9 Best Ways to Use Keywords To Improve SEO Results (Beginner’s Guide)
Do you know that it's possible to use a special phrase or tag called a keyword to improve your site's visibility on search engines? This is an amazing technique employed during search engine optimization, and I am going to explain it to you. In this article, I am...
10 Best SEO Techniques to Double Your Search Traffic
Simply put, using SEO techniques to double your search traffic involves: Writing useful content, including relevant keywords. Building backlinks. Using internal linking. Publishing articles for other websites And many more. Already feeling overwhelmed by the endless...
Allison Consulting Makes Its Debut on Clutch with a Flawless 5-Star Rating
Google has become one of the most powerful forces of the modern age, with countless people making use of the world's most famous search engine to find all kinds of products, services, and information. However, even though Google routinely provides dozens of pages of...
10 Things You Need to Know About SEO Today
Wondering how SEO works or trying to know if you should include SEO in your digital marketing strategy? Well, aside from saving you money in the long term, investing in SEO also offers countless benefits. There are lots of things you need to know about SEO and they...
The Key to Ranking Your Website on Position Zero on Google
Have you noticed that most times, when you search for an answer to a particular question on the Google search box, you'll get an answer directly on the top of search results? That's position zero. Position zero refers to the information box that contains an answer to...