Okay, so if you’re here, you probably already have an idea of what digital marketing already is, don’t you? Knowing about digital marketing is an excellent first step, but it doesn’t end there. There’s more to digital marketing than just understanding what it is. You have to know how to make digital marketing work for you.
Not to backtrack, but just in case you’re new to all this. Digital marketing in the least complex terms is the use of the internet, mobile devices, search engines, social media, and other channels to reach customers. Easy enough, right?
Moving on, to make digital marketing work for you, you need to understand how it works. Digital marketing has a lot of branches. Search Engine Marketing (SEM) is one of them.
Search Engine Marketing (SEM): SEM makes use of search engines like Google, Bing, and many others to advertise your content. It works with two things: Search Engine Optimization (SEO) and Pay per click marketing (PPC marketing).
Search Engine Optimization (SEO): SEO is a free tool. It works by ranking the relevance of your content to keywords from searches made on search engines. The more relevant your content is the higher your chances of appearing on the first page of a search result.
Pay per click marketing (PPC marketing): PPC is a tool used to advertise our content to target audiences. So, you are merely paying the search engine to promote your content. The best thing about it is you are only charged a fee when someone clicks on the advert. Great right?
As said before, digital marketing has a lot of branches. A few are Social media marketing, affiliate marketing, E-mail marketing, and many more. So, it all depends on what content you are trying to promote.
The various types of digital marketing work better with multiple content types. For example, if you were a supplier of office goods. Advertising with social media may be excellent, but there’s a better way to narrow down and filter your target audience. You can use PPC to reach your desired audience. Instead of broadcasting to an audience that may not care for your content. E-mail marketing to companies and organizations is also an excellent method for this example.
Another example; if you’re running a cooking blog. SEO can be handy when it comes to looking for recipes and cooking guides. Social media as well. Words and catchy phrases may work, but what will draw attention are your visuals, including pictures of your ingredients, progress pictures, final dished out meals, and even videos. So, for this example, social media might be the best digital marketing tool. Numerous social media platforms work with mainly pictures and videos. They will all work great for this example.
Looking back at the last example—E-mail marketing may not be as effective to advertise that particular content, because your content is mainly visual. These are some of the things to consider when picking out the best digital marketing tool for you.
Don’t get it wrong; all digital marketing tools are great. What matters is their practical relevance, how you use them, and how you make them work for you. Just because e-mail marketing in the last example wasn’t the optimal tool doesn’t mean it’s obsolete. You can still work with e-mail marketing. You’ll need as much help as you can get in promoting your content. But now you’ll know what tools to prioritize over the others.
Once you fully understand the digital marketing tools and how to use them regarding your specific content, you can make digital marketing work better.