Anyone can write blog posts, but the trick is to find interesting topics that intrigue other people. It’s not about which topics you write or how you write them. Instead, it is about reaching as many people as possible with a blog post. It could be through shared posts on social networks, links in relevant articles, or even through search engines. No matter how fantastic a blog post is, if nobody takes any notice of it, then it’s a waste.
Many factors go into building a successful blog, using the right data set, choosing the best tools, and applying the best strategy all impact the success of your blog. Learn actionable ways you can reach more people with a blog post.
1. Keep the buyer persona in mind.
Making assumptions about who your ideal customer can be very risky for your business. It’s like a try-your-luck game. To achieve your business goals, you need to have a clear idea of who you should target with your blog post. Also, the content you publish should always help your audience solve their problems, answer their questions, and meet their needs or demands. If you don’t do it that way, you will never convert from visitor to lead. As simple as that!
When you meet your consumer’s needs through simple, formative, and decisive articles, you will definitely hook them, and they will even bookmark their favorite posts to their browser and come back to them from time to time. You will be surprised how many posts I have bookmarked on my own browser. I am sure many others do the same.
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2. Encourage yourself to write about unusual topics.
Do not settle for creating a blog and doing the same thing as everyone else, even if it’s the same niche. Apart from writing about different topics and the same topics as your competition, look for an alternative perspective! There are millions of new content being published every day, and only if you do things differently will you be able to stand out from the crowd and make a mark in your site visitors’ memory.
Be creative in your write-ups and also make use of shared knowledge. These are the pillars that will make your article viral and also amplify it to new limits. I rank higher on unusual topics from all the articles I have written and published than the popular topics on the web. You want to know why? Because that’s what everyone is writing about—popular demand.
3. Post a truly comprehensive tutorial
In a tutorial or a guide, there is everything you need to solve a problem, and I am sure that in the end, you will not be able to help but share it, link it, and recommend it to your friends.
An article that proves complete, capable of answering readers’ questions will automatically become a resource to recommend to friends and members of a niche. These articles are great traffic sources, as long as you can write a comprehensive guide and find a topic that hasn’t already been covered thoroughly.
4. Create your newsletter
Creating a newsletter sign-up form is another important means of drawing your readers’ attention to new blog posts. Everyone is busy, and there is so much around the web to look at that you quickly forget to stop by your favorite blog.
A mailing list helps to converts subscribers into loyal customers. Sending your readers new posts allows them to have instant notifications of your latest posts and reminds them to always check out your blog from time to time. It is always nice when a newsletter offers a little more, for example, a few additional, exciting link tips or a small personal text.
Also, we recommend that you use a professionally designed opt-in form. The last thing you want is to be accused of spamming those on your mailing list. Some email list tools have built-in opt-in forms or plugins that sync with your blog.
5. Analyze competition for your keyword.
With the MOZ Keyword Research Tool, you can check before publication how high the chances are for first place in the search engines. We write about the topics that suit us, but if we notice in advance that the difficulty of ranking a certain search term is 100, we can still consider whether we should optimize the same post for a different keyword term.
6. Observe keyword trends
If you want to know whether your post is currently trending, you can ask Google Trends at this point. The search engine can analyze your queries and, at this point, tell you whether specific keywords are being searched for and whether the search queries are more or less. In this context, it is interesting to compare certain search terms.
Keyword search volumes are marked on a scale of 0 to 100. At 0, the interest in the topic goes to 0. However, the 100 here does not stand for the number of actual inquiries but is only the highest indicator. You can see whether the topic is maybe hot at the moment or whether it has already been exhausted.
7. Utilize keywords throughout your post.
Once you have gotten the keywords, the next step is to place them in strategic places, where they will have the most maximum impact for humans and search engine crawlers indexing your content. Include keywords in the title, headings, first paragraphs, title tags, and meta descriptions.
Do not overuse them. It’s known as keyword stuffing, a technique that Google frowns at. Apart from the fact that you may get penalized for using so much of them, they will irritate your readers. A few strategically placed keywords are enough.
8. Writing the blog post.
Now that we have hopefully become much smarter, found our suitable keywords, and logged into the backend of our system, all we have to do is write an optimally optimized article. We all know these plugins, checklists, and clever tips and tricks that should help us rank higher in search engines.
But you shouldn’t only write for search engines, but also and especially for our readers. Write the article as if you were telling someone about your topic and only optimize it after you have written it.
9. Write and link your articles.
Whoever writes stays, and those who link their old blog posts stay longer. Many CSM systems such as WordPress already provide this function. At the end of the article, the system generates a preview of similar articles based on the categories and keywords used.
Apart from categories and keywords, linking some of the text within the article is also very important. Have you written about the topic before? Or is there another article that thematically fits your new one? Great, then link it!
A lot of people come to your blog because they got your page in the search engines. They do not know the old posts, although they could also be interesting. Linking the articles within your blog makes it easier for them to find other interesting pieces that you have written.
10. Republish content on other platforms
There are many opportunities on the web you can take advantage of, so don’t get stuck on your blog. Blogging platforms like Vocal and Medium can offer you the chance to showcase your content and bring more visitors to your blog. It provides you the possibility to research topics of your interest and see who is talking about them. In Medium, you could rework your content into a shorter version and then walk people to your blog for further insights.
It also harnesses the power of platforms like Quora, which focuses on the question-and-answer mechanism. You can see what questions people are looking for answers to and use these as ideas for topics to explore on your blog. You can also give your answers, help, and increase your authority.
As you can see, there is no reason to be discouraged. If you start creating valuable content and know the right places to market your message, there is no shortage of opportunities to increase blog visits.
11. Sharing and interactions
Search engines are one thing; social networks are another. If you have written an exciting article, share it so that the people can also benefit from it. Utilize Facebook, Pinterest, Twitter, and other social media sites to build connections with potential and current customers.
It’s not only that you answer comments—whether on the blog or in the social channels; your reactions, questions, and opinions about the article can cause a lively exchange and be an idea machine. Here you are close to your readers and see what interests them. You can discuss another opinion, get tips and tricks on the topic, and so on.
12. Enjoy what you do
Blogging should be fun. Do not write on every topic you find on the internet or worry about current trends. Write about what speaks to you personally and for which you are passionate. This is the only way you can create exciting, lively posts bursting with energy and joy in blogging. I think that makes the most significant difference, and such a passion for a topic or blogging itself is always refreshing and appealing to others.
Blogging is an amazingly effective way to reach more people, drive new traffic to your site and eventually convert your visitors. Your blog can help build rapport, trust, and engagement with consumers looking to find answers to problems or invest in a solution through transparent, authentic, and consistent content. Your blog can tip the scales between a business they buy from once and the brand they come back to repeatedly again. So it is worth investing time and effort in blogs.
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